Tasty words: Using frame semantics to enhance consumer liking of potato chips and apples
نویسندگان
چکیده
منابع مشابه
Consumer Response to Apples
I. PRICE AND DEMAND “Why do consumers buy apples?” and “How can we get them to buy more?” These are key questions facing the apple industry. The answers are far from simple and require us to consider eating quality, as well as the beliefs, attitudes and perceptions of consumers. This is the first of three articles that summarize the results from a review of the literature on consumer responses ...
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A term in one language rarely has an absolute synonymous meaning in the same language; besides, it rarely has an equivalent meaning in an L2. English synonyms of seeing and hearing are particularly grammatically and semantically different. Frame semantics is a good tool for discovering differences between synonymous words in L2 and differences between supposed L1 and L2 equivalents. Vocabulary ...
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Blogging, as a subset of the web as a whole, can benefit greatly from the addition of semantic metadata. The result — which we will call Semantic Blogging — provides improved capabilities with respect to search, connectivity and browsing compared to current blogging technology. Moreover, Semantic Blogging will allow new ways of convenient data exchange between the actors within the blogosphere ...
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ژورنال
عنوان ژورنال: International Journal of Applied Linguistics
سال: 2020
ISSN: 0802-6106,1473-4192
DOI: 10.1111/ijal.12323